Dr. Howard, physician, researcher, and medical science professor, founded the Fruit & Vegetable Foundation to promote health through real food. With more than four decades of research and experience in phytonutrition, he is recognized as a leading authority in health and wellness. His pioneering work bridges science with everyday life, empowering people to take charge of their health through balanced choices. A passionate educator and speaker, he inspires audiences worldwide to embrace the healing power of fruits and vegetables.

Katrine Howard is a seasoned executive and strategic leader in health and wellness, serving in the Founding Office at Balance of Nature. She has led the development of high-impact initiatives focused on product innovation, organizational growth, and nutritional advocacy. As Vice Chair of the Fruit & Vegetable Foundation, Katrine is passionate about expanding access to whole food nutrition, advancing public health education, and supporting initiatives that make real, lasting impact in communities.

With over three decades in holistic healthcare, Dr. Timothy Hollingshead is a board-certified physician with a distinguished career in medicine, leadership, and business. His work in wound healing and lifestyle disease, combined with personal experience raising a child with special needs, deepened his focus on nutrition and understanding of the importance of good dietary patterns. This led to formulating products for elite athletes, including professional hockey teams, based on real clinical and nutritional needs.