Reclaiming Health—One Bite at a Time


Fruits and vegetables are nature’s bountiful gift to humanity. Our mission is to increase the consumption of fresh fruits and vegetables through education using real food, real science, and real nutrition. Changing lives and creating a healthier society—one scrumptious bite at a time.

The Vision Behind the Movement

How One Doctor's Belief in Real Food Became a Mission to Change the World

Dr. Howard, a physician, researcher, and medical science professor, founded the Fruit & Vegetable Foundation with a belief that real food–especially fruits and vegetables–is the foundation of a healthy life.

After years of working with patients and studying the science of phytonutrition, Dr Howard saw the disconnect between what people needed nutritionally and what they were actually consuming. That gap became his life’s work.

Today, the Fruit & Vegetable Foundation continues his mission: to increase fruit and vegetable consumption through education, research, and community engagement–creating lasting change, one bite at a time.

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