
The Vision Behind the Movement
How One Doctor's Belief in Real Food Became a Mission to Change the World
Dr. Howard, a physician, researcher, and medical science professor, founded the Fruit & Vegetable Foundation with a belief that real food–especially fruits and vegetables–is the foundation of a healthy life.
After years of working with patients and studying the science of phytonutrition, Dr Howard saw the disconnect between what people needed nutritionally and what they were actually consuming. That gap became his life’s work.
Today, the Fruit & Vegetable Foundation continues his mission: to increase fruit and vegetable consumption through education, research, and community engagement–creating lasting change, one bite at a time.