# Fruit & Vegetable Foundation - Complete Documentation This file contains all documentation concatenated into a single file for easy consumption by LLMs. > The Fruit & Vegetable Foundation is dedicated to increasing the consumption of fresh fruits and vegetables through education, research, and community engagement using real food, real science, and real nutrition. ## Table of Contents This document includes all content from this project. Each section is separated by a horizontal rule (---) for easy parsing. --- # FVF URL: https://thefvf.org/about-us > The Fruit & Vegetable Foundation is dedicated to increasing the consumption of fresh fruits and vegetables through education, research, and community engagement using real food, real science, and real nutrition. ### The Team Behind FVF #### Our Mission Fruits and vegetables are nature’s bountiful gift to humanity. Our mission is to increase the consumption of fresh fruits and vegetables through education using real food, real science, and real nutrition. Changing lives and creating a healthier society—one scrumptious bite at a time. #### Our Team #### Founder & Chairman ### Dr. Douglas Howard Dr. Howard, physician, researcher, and medical science professor, founded the Fruit & Vegetable Foundation to promote health through real food. With more than four decades of research and experience in phytonutrition, he is recognized as a leading authority in health and wellness. His pioneering work bridges science with everyday life, empowering people to take charge of their health through balanced choices. A passionate educator and speaker, he inspires audiences worldwide to embrace the healing power of fruits and vegetables. #### Vice Chair ### Katrine Howard, M.A. Katrine Howard is a seasoned executive and strategic leader in health and wellness, serving in the Founding Office at Balance of Nature. She has led the development of high-impact initiatives focused on product innovation, organizational growth, and nutritional advocacy. As Vice Chair of the Fruit & Vegetable Foundation, Katrine is passionate about expanding access to whole food nutrition, advancing public health education, and supporting initiatives that make real, lasting impact in communities. #### President ### Dr. Tim Hollingshead With over three decades in holistic healthcare, Dr. Timothy Hollingshead is a board-certified physician with a distinguished career in medicine, leadership, and business. His work in wound healing and lifestyle disease, combined with personal experience raising a child with special needs, deepened his focus on nutrition and understanding of the importance of good dietary patterns. This led to formulating products for elite athletes, including professional hockey teams, based on real clinical and nutritional needs. #### Contact Us Phone: [435.216.0003](tel:+4352160003) 1568 South River Rd, St George, UT, 84790 Email: [info@thefvf.org](mailto:info@thefvf.org) Hours: 8 a.m. – 5 p.m. MST Monday – Friday #### Contact Us! Full Name* Email* Message* Grow With Us --- # FVF URL: https://thefvf.org/donate > The Fruit & Vegetable Foundation is dedicated to increasing the consumption of fresh fruits and vegetables through education, research, and community engagement using real food, real science, and real nutrition. ## Build a Healthier, Happier World #### Together, We Change Lives Your gift is more than a donation—it’s an investment in healthier lives. Every contribution directly fuels our mission to increase fruit and vegetable consumption through education, research, and community engagement. With your generosity, we can reach more people, share the power of real food, and create lasting change—one bite at a time. ### Education Knowledge is the first step toward change. Through workshops, resources, and outreach, we empower individuals and families to make healthier choices through simple and achievable actions. We teach the value of whole food and inspire lasting habits that change lives. ### Research Science drives our mission. With decades of experience in phytonutrition, we drive studies on the impact of fruits and vegetables on overall wellness and share those findings in ways people can use every day. Our research bridges the gap between the lab and the kitchen table. ### Community Engagement Change happens when communities come together. From local events to global initiatives, we connect with people and inspire collective action for healthier living. Every conversation, every gathering, every shared meal helps build a healthier society. ### Education Knowledge is the first step toward change. Through workshops, resources, and outreach, we empower individuals and families to make healthier choices through simple and achievable actions. We teach the value of whole food and inspire lasting habits that change lives. ### Research Science drives our mission. With decades of experience in phytonutrition, we drive studies on the impact of fruits and vegetables on overall wellness and share those findings in ways people can use every day. Our research bridges the gap between the lab and the kitchen table. ### Community Engagement Change happens when communities come together. From local events to global initiatives, we connect with people and inspire collective action for healthier living. Every conversation, every gathering, every shared meal helps build a healthier society. #### Donate Today #### Our Mission Fruits and vegetables are nature’s bountiful gift to humanity. Our mission is to increase the consumption of fresh fruits and vegetables through education using real food, real science, and real nutrition. Changing lives and creating a healthier society—one scrumptious bite at a time. --- # FVF URL: https://thefvf.org > The Fruit & Vegetable Foundation is dedicated to increasing the consumption of fresh fruits and vegetables through education, research, and community engagement using real food, real science, and real nutrition. ### Reclaiming Health—One Bite at a Time --- Fruits and vegetables are nature’s bountiful gift to humanity. Our mission is to increase the consumption of fresh fruits and vegetables through education using real food, real science, and real nutrition. Changing lives and creating a healthier society—one scrumptious bite at a time. [Start Your Journey](/#stay-in-touch) ### Discover Our Work: Projects, People & Purpose [In Action See What We're Working On From fieldwork to new studies, get a closer look at our active projects and real](https://fce.ucdavis.edu/news/fruit-and-vegetable-foundation-gifts-10m-uc-davis) [Our People Meet the Team Behind the Mission Get to know the people turning our mission into reality: educators, scientis](/about-us#our-team) [Our Purpose Why We Exist Learn how real food, real science, and real nutrition guide everything we do.](/about-us) [In Action See What We're Working On From fieldwork to new studies, get a closer look at our active projects and real](https://fce.ucdavis.edu/news/fruit-and-vegetable-foundation-gifts-10m-uc-davis) [Our People Meet the Team Behind the Mission Get to know the people turning our mission into reality: educators, scientis](/about-us#our-team) [Our Purpose Why We Exist Learn how real food, real science, and real nutrition guide everything we do.](/about-us) ### The Vision Behind the Movement ## How One Doctor's Belief in Real Food Became a Mission to Change the World Dr. Howard, a physician, researcher, and medical science professor, founded the Fruit & Vegetable Foundation with a belief that real food–especially fruits and vegetables–is the foundation of a healthy life. After years of working with patients and studying the science of phytonutrition, Dr Howard saw the disconnect between what people needed nutritionally and what they were actually consuming. That gap became his life’s work. Today, the Fruit & Vegetable Foundation continues his mission: to increase fruit and vegetable consumption through education, research, and community engagement–creating lasting change, one bite at a time. [Join the cause](/donate) ### Stay Connected for Future Updates ## Fresh News for a Healthier You Your Best Email Grow with us --- # FVF URL: https://thefvf.org/privacy-policy > The Fruit & Vegetable Foundation is dedicated to increasing the consumption of fresh fruits and vegetables through education, research, and community engagement using real food, real science, and real nutrition. ** Back to Top ## The Fruit and Vegetable Foundation Customer Personal Information and Privacy Policy ## Purpose The Fruit and Vegetable Foundation protects the personal information and privacy of their customers. ## Policy This privacy policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and informs You of Your privacy rights and how the law protects You. We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. ### Collecting and Using Your Personal Data #### Personal Data While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to: - Email address - First name and last name - Phone number - Address, city, state, province, zip/postal code - Usage data #### Usage Data Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address, e.g., IP address, browser type, browser version, the pages of Our Service that You visit, the time and date of Your visit, the time spent on those pages, unique Device identifiers, and other diagnostic data. When you access the Service by or through a mobile Device. We may collect certain information automatically, including, but not limited to, the type of mobile Device You use, Your mobile Device’s unique ID, the IP address of Your mobile Device, Your mobile operating system, the type of mobile Internet browser You use, unique Device identifiers, and other diagnostic data. We may also collect information that Your browser sends whenever You visit Our Service or when You access the Service by or through a mobile Device. #### Tracking Technologies and Cookies We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of Our Service. Cookies can be Persistent or based on a Session. Persistent Cookies remain on Your personal computer or mobile Device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about Cookies in the “What Are Cookies?” article. We use both Persistent and Session Cookies for the purposes set out below: ##### Necessary/Essential Cookies - Type: Session Cookies - Administered by: Us - Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user Accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services. ##### Cookies Policy/Notice Acceptance Cookies - Type: Persistent Cookies - Administered by: Us - Purpose: These Cookies identify if users have accepted the use of cookies on the Website. ##### Functionality Cookies - Type: Persistent Cookies - Administered by: Us - Purpose: These Cookies allow Us to remember choices You make when You use the Website, such as remembering Your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter Your preferences every time You use the Website. ##### Tracking and Performance Cookies - Type: Persistent Cookies - Administered by: Third Parties - Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify You as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the Device You use to access the Website. We may also use these Cookies to test new advertisements, pages, features, or new functionality of the Website to see how Our users react to them. ##### Targeting and Advertising Cookies - Type: Persistent Cookies - Administered by: Third Parties - Purpose: These Cookies track Your browsing habits to enable Us to show advertising, which is more likely to be of interest to You. These Cookies use information about Your browsing history to group You with other users who have similar interests. Based on that information, and with Our permission, third-party advertisers can place Cookies to enable them to show adverts that We think will be relevant to Your interests while You are on third-party websites. - The website, [thefvf.org](/), uses Cookies to monitor/help keep track of items You put into Your shopping cart, including when You have abandoned Your cart, and this information is used to determine when to send cart reminder messages via SMS. For more information about the Cookies We use and Your choices regarding Cookies, please visit Our Cookies Policy. ## Use of Your Personal Data ##### The Company may use Personal Data for the following purposes: - To provide and maintain Our Service, including to monitor the usage of Our Service. - To manage Your Account as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user. - For the development, compliance and undertaking of the purchase contract for the products, items, or services You have purchased or of any other contract with Us through the Service. - To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products, or contracted services, including the security updates, when necessary or reasonable for their implementation. - To provide You with news, special offers, and general information about other goods, services, and events which We offer that are similar to those that You have already purchased or enquired about—unless You have opted not to receive such information. - To attend and manage Your requests to Us. ##### We may share Your personal information in the following situations: - With Service Providers:** We may share Your personal information with Service Providers to monitor and analyze the use of Our Service, to show advertisements to You to help support and maintain Our Service, to advertise on third-party websites to You after You visited Our Service, for payment processing, or to contact You. - **For Business transfers:** We may share or transfer Your personal information in connection with, or during negotiations of any merger, sale of Company assets, financing, or acquisition of all or a portion of Our Business to another company. - **With Affiliates:** We may share Your information with Our Affiliates, in which case We will require those Affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners, or other companies that We Control or that are under common Control with Us. - **With Business partners:** We may share Your information with Our Business partners to offer You certain products, services, or promotions. - **With other users:** When You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media --- # FVF URL: https://thefvf.org/under-construction > The Fruit & Vegetable Foundation is dedicated to increasing the consumption of fresh fruits and vegetables through education, research, and community engagement using real food, real science, and real nutrition. ### This Page is Under Construction In the meantime, sign up for updates or see our other pages to learn what we've been up to! Back to previous page[Sign up for updates](/#stay-in-touch) --- ## About This Document This concatenated documentation file is generated automatically by aeo.js to make it easier for AI systems to understand the complete context of this project. For a structured index, see: https://thefvf.org/llms.txt For individual files, see: https://thefvf.org/docs.json Generated by aeo.js - https://aeojs.org